With a multimillion-pound investment in large format printing, Route 1 Print aimed to launch its Large Format Hub, a dedicated platform designed to not only sell products but also equip customers with the tools they need to resell print effectively.

I played a key role in this project, taking charge of product photography and mockup creation to showcase the extensive product range. To support our resellers, I also produced assembly videos designed as white-label assets, enabling customers to confidently share them with their clients as branded resources.

Building on this, the idea of developing sales sheets and technical specification sheets, again as white-label assets, to educate customers on product suitability and provide a clear, comprehensive overview of each item. These sheets were later compiled into a detailed catalogue, and distributed alongside a sample pack to further enhance the customer experience.

The success of these resources has led to an ongoing project to expand the content across Route 1 Print’s full product range. This ambitious initiative aims to revolutionise our reseller catalogue by creating a fully comprehensive resource that empowers customers with everything they need to confidently promote and sell print.