Print Guru
Print Guru is the brainchild of the marketing team at Route 1 Print. In the midst of the launch of our Large Format Hub, I was required to create video tutorials on how to assemble products in the new range. The marketing team took this oppurtunity to create a separate brand from Route 1 Print, with an identity that does not clash with Route 1 Print’s brand. The idea was to create assets such as assembly videos, artwork set up guides and much more in order to help our clients in every aspect of print. It is in its early stages of life, but members of the sales team frequently share with their clients, and our sister company instantprint, have done the same.
Project Type
Branding
Project Date
2024
Assets Produced
Identity, Video Tutorials
Quick Guide: Setting Up a Standard Roller Banner
The first video guide I created. This one was the toughest one to create, purely because I needed to find my feet within After Efects and Premiere Pro after not using it for so long.
Quick Guide: Setting Up a Premium Roller Banner
My aim was to capture as much detail as possible, maybe not for the roller banners, but with the stand little intricate parts of the assembly needed to be captured.
Quick Guide: Setting Up an Exhibition Pop-Up Stand
The introduction was a template, that I heavily modified to fit the white-label branding of Print Guru. The thumbnails were also created with easy navigation in mind. Clear and concise was the overall theme of the videos.